Focus Groups to Delve into the Minds of Your Customers

There are numerous opportunities for gathering insights into the customer experience—surveys, focus groups, usability and market research. At Peak Seven Consulting, we pride ourselves on a successful track record of knowing and developing the right kind of research methodology to uncover your top customer issues that are hindering you from realizing your organization’s highest potential.

One of the most powerful qualitative research tools is focus groups. At Peak Seven Consulting, we believe that forethought, participant recruiting and facilitation planning are all critical to a successful focus group. As such, we are highly trained and experienced in all facets of focus group pre-planning and management/facilitation to ensure you benefit from a high quality group of participants willing to openly and honestly share their thoughts, perceptions, values and expectations about any given business issue or test topic.

Whether you want a partner who can handle the focus group process from inception to post-analysis or someone who can plug into any aspect of your qualitative research process, Peak Seven Consulting has the team of consultants you’ll want at your side. Examples of those qualitative research areas in which we are uniquely qualified to help move your organization forward include:

• Goals/objectives development
• Participant criteria development
• Participant recruiting
• Discussion guide development
• Focus group event set up
• Focus group facilitation
• Focus group recording/observation management
• Results analysis and recommendations

Is a focus group right for your business? Contact Peak Seven Consulting to explore the options around focus groups if you want to…

• understand customer habits, attitudes and/or language in reference to your business.
• further delve into customer insights that were cursorily revealed through a larger study/survey.
• uncover depth and/or nuances regarding customer opinions on an issue.
• understand what factors influence your customers’ behavior/opinions.
• test reactions to your existing and/or proposed products/services, web site, messaging, advertising/promo campaign, etc.

Ready to Reach Your Peak Performance?

For more information on how to reach your peak performance, get started now by calling Peak Seven Consulting at 719.210.2141 or contact us.