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Web Strategy & Design to Take Your Online Presence to New Heights
Having a strong web presence that best supports your business goals and customer needs/expectations is critical for maximizing growth opportunities. Your web site represents your brand, your trustworthiness and your credibility. It serves as your first, and, sometimes only, impression to customers and other key audience members.
With Peak Seven Consulting on your side, you can feel confident that your web site’s design, navigation, content, functionality and usability are at peak levels. Our team has unparalleled experience in web site strategy, design/development direction and online content creation.
Whether you have a several-page site or a highly complex, multi-site web presence, we’ve done it all. In whatever capacity we work with you to enhance your organization’s web presence, we maintain focus on how to deliver on increased lead generation, conversions, customer satisfaction and, ultimately, a strong return on investment.
Specific Web Services Available:
The web is an important avenue for lead generation, sales and customer satisfaction. However, if it’s not effective; if it’s not meeting customer expectations, page abandon rates can signify a lot more than just moving to another page. It can mean a loss of business. And, in today’s corporate environment, a professional, engaging web site is an expectation; it’s no longer just a nice-to-have.
Web Audits
For those organizations on a particularly tight timeline or constrained budget, Peak Seven Consulting offers an overview-level site review and analysis to identify your biggest opportunities for improvement and increased results. In the form of an easy-to-reference checklist, our site audits provide the following:
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Low-hanging fruit—the quick-hit, easy-to-implement opportunities that can make a big difference in your site visitors’ experience.
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Likely confusion areas—a list of areas where visitors are likely to get stuck, leading to frustration and/or abandonment.
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Site leaks—a list of areas in the site that provide particular obstacles to visitors having a positive, smooth experience with your organization online.
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Navigation conundrums—any ideas/recommendation for fine-tuning navigation paths and/or button names to be optimally user-friendly.
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Deep dive overview—a list of further opportunities for site improvement that may require additional investment and what that would likely net for you.
For more extensive site assessments, we provide usability testing that involves delving into how your customers actually interact with and perceive your web site.
Interested in taking that next step to a more effective web site? Contact Peak Seven Consulting for more information about our site audit services.
Web Strategy
Peak Seven Consulting's extensive experience in developing web strategy for organizations of every size, type, and web presence, enables our clients to truly make the most of their websites.
While we aren’t developers, we have a strong understanding of technology and the possibilities available through back-end functionality. Combined with our expertise in marketing and communications, customer experience, and online presence, you can count on Peak Seven Consulting to unveil a solid path for enhancing your web site and achieving the business results of which your organization is capable.
Interested in taking that next step to a more effective web site? Contact Peak Seven Consulting for more information about our site review/assessment services.
Web Architecture/Navigation/Functionality
The way a site is structurally designed and developed from a navigation standpoint is the single-most important success factor to an organization’s online presence. Visitors want a site that’s engaging, professional and trustworthy. Most of all, they want to stay on and keep going back to sites that are easy to use.
The Peak Seven Consulting team has structurally designed hundreds of web sites- intranets to extranets; several pages to thousands-of-pages; flat to highly interactive. You name it, we've done it. Sites with the best navigation are the ones that enable visitors to find content quickly, easily and from multiple access points. Great site structure leverages industry standards with proven techniques and, then, takes that a step further by validating navigation against what visitors want, need, and expect.
As such, Peak Seven Consulting not only provides web strategy, site design and navigation/structure recommendations, we also provide usability testing to ensure your online presence is providing the kind of customer experience that drives business results.
Interested in taking that next step to a more effective web site? Contact Peak Seven Consulting for more information about our site review/assessment services.
Web Design
Effective site design is critical to drawing your visitors in, enticing them to go deeper and spend more time where you want them to, ultimately increasing the chance of a sale. Peak Seven Consulting has extensive experience in designing for the web. We understand and optimize the interactive nature of the online world to maximize your presence with a user friendly design.
Whether you are looking to establish an online presence for the first time, want to redesign you site masthead/framework, enhance the layout of your home page and/or sub-pages, or develop a design template for maintaining a fresh-looking site, Peak Seven Consulting is your ideal partner.
We approach every project by understanding your goals and objectives and mapping that with how we can use the online world to reinforce your brand, engage your audiences and deliver peak performance from your site. While the breadth of experience and creativity that we bring forth during the design process is sure to deliver solid results, we highly recommend undergoing some level of usability testing for any large-scale site “renovations,” including major design projects. This will help ensure your investment reflects what your most important audiences want, need and expect.
Interested in taking that next step to a more effective web site? Contact Peak Seven Consulting for more information about our site review/assessment services.
Copywriting
Peak Seven Consulting’s team of consultants is comprised of all highly trained, effective communicators who are experts in copywriting. We develop web content that reflects your brand, the tone of your culture and can engage your readers into actions that drive business results.
Copywriting for the web is unique in that to be truly effective the following techniques and language components are interwoven.
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Key messaging
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Corporate tone and language standards
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Calls-to-action
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Optimizing for the web—internal/external linking, interactive opportunities
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Key word usage
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Search engine optimization
Interested in taking that next step to a more effective web site? Contact Peak Seven Consulting for more information about our site review/assessment services.
Ready to Reach Your Peak Performance?
For more information on how to reach your peak performance, get started now by calling Peak Seven Consulting at 719.210.2141 or contact us.
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