Motto:“Make people cry from the beauty of your work. Remind them that they can feel. Remind them that feeling doesn’t always feel like falling apart.”
Hobby: Oil Painting
Favorite Client Moment:Being in the very centre of a parade float at Sydney’s Mardi Gras Parade with my three LGBTI clients, and a 1 million deep crowd of Sydney-Siders surrounding us, supporting a campaign we all created for “Ending HIV.” I was in!
Charlotte Marie Isbell is a brand and creative strategist from Sydney, Australia, who brings with her 11 years of experience directing and consulting in strategic brand communications. Collectively, Charlotte’s experience and studies have specialized in organizational communication, branding, and sustainable work cultures. In addition to building strategies that consider the impact of business goals on branding and organizational communications, she also ensures her work aligns with the latest research supporting work-place wellbeing to foster staff performance and health.
Charlotte was placed in the top percentile of her Business Degree at the University of Technology, Australia, and has since worked for some of Australia’s leading creative communications agencies, strategically guiding national and international corporations including AMP, IAG (NRMA), GE Money Australia, The Bank Of Melbourne, ACON, The City of Sydney, North Sydney Counsel, Australia Post, NSW Health, RSPCA, The Price of Wales Hospital, Telstra Australia, Intel Australia, Terradata Australia, Blackberry Australia; Frasers Property, Colliers, Mirvac, Grosvner Place, Manfredi, Goodman; Manfredi (Collective), Vue de Monde (Collective), The Royal Mail Hotel, Edgell & Birdseye.
After more than nine years climbing the corporate ladder, including two years as a Senior Director at the highly respect Frost* Collective, Charlotte returned to The University of Sydney and completed a masters certificate in Human Resource and Communications at Sydney University. She was placed 2rd in the course with a special mention for her work in organisational communications, sustainable business foundations and staff performance.
Late 2016 Charlotte moved to Colorado Springs with her American husband. Here she partners with companies to guide their strategic and creative communications, ensuring sustainable brand foundations, cultural alignment and staff wellbeing. Over the last two years she has supported a broad range of American and Australian organizations including: NVTAC, MASH, PDX, USDA and RI Cares, Mathematica, The Gazette Colorado Springs,Heather Sam’s Fine Portraits, Teachers as Scholars, Orchestrating Excellence, Deloitte, Life’s Little Distillery, Graysan LLC, YouGetScene, The Valla Group, Pillars, Life Talks, Nala Psychology, Connected Speech Pathology and The BeCause Movement.
Along side this work, Charlotte is also author of “Balancing Work (lLove) & Life”, a book and program teaching employees and entrepreneurs about how to enhance performance through the latest research in life-coping skills – a personal passion of her own. She also collaborators with other authors and creators to produce educational childrens books.
Charlotte works with Peak Seven Consulting team to build brands and business foundations aligned to leadership visions and to guide the creative direction of their company.