Motto: “We are all miracle workers. We do the impossible daily, with enthusiasm.” – Terri Straut
Hobby: Trying to keep up with my kids, whether they’re hiking, biking, skiing, golfing, or just running amok
Favorite Client Moment: I observed an artist lead a group of corporate leadership participants through one of our art-focused metaphorical experiences. The participants peeled away layers upon layers of fear and anxiety around creativity and art. They broke through their own perceived boundaries and collectively created an intricate work of art in the process.
Lotta is the Jack of All Creative Trades at Peak Seven Consulting with over twenty years of experience in user-centered design, instructional design, project management, organizational communication, desktop publishing, marketing, and web and usability testing.
Her proactive demeanor, attention to detail, and commitment to quality have contributed to the design of award-winning blended learning programs, revenue-generating web solutions, and engaging marketing campaigns in diverse industries, including manufacturing, higher education, high-tech, healthcare, banking, government, finance, and telecommunications.
Lotta leads all creative projects for Peak Seven. Leveraging her broad creative background and experience in multichannel marketing and courseware design and development, Lotta has led the design of online learning portals for enterprise-wide leadership programs, wireframed the user experience of a healthcare mobile app, teamed up with clients’ HR and marketing departments to design learning program brands and materials, and revitalized how blended learning programs are designed and implemented. Her natural and easy-going style enables her to quickly establish rapport and trust with clients and partners. She leverages her project management experience to manage budgets and timelines, collaborate with cross-functional teams and stakeholders, and stay on task. Lotta enjoys combining her genuine interest in user-centered design with the limitless creative process.
Prior to Peak Seven Consulting in her roles as an account executive and team lead, Lotta crafted and presented new business proposals, drafted marketing plans, and led creative and technical teams to develop marketing campaigns and Web solutions. In addition, she has led cross-functional teams in the implementation of email marketing programs for Fortune 500 companies. She has provided training coordination and communication support for Enterprise Resource Planning (ERP) implementations, and training development and delivery for Web-based applications. Lotta also has experience designing and managing the development of numerous Web solutions, including a custom Web-based campaign management tool that resulted in significant productivity gains.
Lotta has assisted global and regional clients such as Bacardi, Korn Ferry, American Express, Arrow, Canon, Cisco Systems, Aperian Global, Legg Mason, E&J Gallo, LEO Pharma, Bekaert, Dell Computers, T. Rowe Price, Oregon Health Sciences University, UCHealth, Intrawest Resorts, Intel Corporation, ConAgra Foods, FedEx, Tiffany & Co., and Quantum.
Lotta has a BA in International Affairs from the University of Colorado at Boulder. Lotta and her husband stay busy with their young children, volunteering at the elementary school, and enjoying all the outdoor fun Colorado has to offer.