US University & Chinese Multinational

In essence...

China is the largest agricultural economy in the world, so when we were asked to team up with top agricultural faculty and industry experts for a leadership conference in Shanghai, we answered with an all-out high-touch, highly interactive program – that’s just how we roll.

Inspire, Learn
Action Planning, Coaching, Cross-Cultural, Dual Language, Executive Briefings, Innovation, Instructional Design, Leadership, Living Case Study, Marketing, Presentation Design, Self-Assessments, Strategy, Talent Management, Translation, Trust, Workbooks
About This Project

For this unique agribusiness entrepreneur symposium, we collaborated with a US University and a Chinese multinational to architect the program. We then built two identical sets of materials – first in English and then mirrored in Mandarin – that would be both easy to translate and to retrofit into the final design.

  • Conducted executive briefings to prepare speakers, both American and Chinese
  • Developed a custom agribusiness entrepreneur self-assessment to build self-awareness
  • Designed prework, accompanying program resources, participant agendas, and speaker bios
  • Worked with an American agribusiness company to provide a living case study in business growth talent management, winning and keeping customer trust, and organic farming
  • Created a custom Agribusiness Growth Plan to apply key concepts throughout the program to participants’ own businesses
  • Designed a conference brochure in both English and Mandarin
  • Provided onsite support to ensure program delivery was successful, including logistics and facilitation
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