Our client saw increased conversions and revenue as a result of our customer experience research, usability testing, and user experience design recommendations.
Category
Engage, Inspire
About This Project
Designed onsite and remote usability study for direct checks manufacturerto increase conversions
Recruited and tested local and national users
Provided customer experience insights with highlight videos, user quotes, executive summary analysis, and detailed recommendations
Consulted on overall web strategy
Designed wireframes and design comps that leveraged recommendations and took into account the amount of change that could be implemented within current IT limitations
Conducted usability studies for email and print campaigns
Interviewed customers during call-center calls to provide recommendations improving the overall customer experience
Explored customer experience through mystery shopping