Direct-Check Manufacturer
In essence . . .
Our client saw increased conversions and revenue as a result of our customer experience research, usability testing, and user experience design recommendations.
Category
Engage, InspireAbout This Project
- Designed onsite and remote usability study for direct checks manufacturer to increase conversions
- Recruited and tested local and national users
- Provided customer experience insights with highlight videos, user quotes, executive summary analysis, and detailed recommendations
- Consulted on overall web strategy
- Designed wireframes and design comps that leveraged recommendations and took into account the amount of change that could be implemented within current IT limitations
- Conducted usability studies for email and print campaigns
- Interviewed customers during call-center calls to provide recommendations improving the overall customer experience
- Explored customer experience through mystery shopping
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