Whether by choice or by accident, everyone establishes a “brand.” Just like Porsche, Nokia, Coors or Apple has certain characteristics as a brand, so too do you. Your brand is how people experience you, think about you, and talk about you. Your brand is your reputation, what you are known for, how people see you, the impression you leave, and what people call on you for. Your brand influences how people interact with you—if they open, read, and pay attention to your email, take your phone call, connect with you on LinkedIn, refer you, and trust you. You develop your brand based on your day-to-day interactions. Your brand has an impact on your success, your team’s success, and your organization’s success. The most effective people are thoughtful and deliberate about the brand they cultivate, ensuring that they are aligned in who they are and how the world sees them. Whether you choose to manage your brand or not, it is there.