University Hospital

In essence . . .

We listened to this hospital's patients and provided strategic recommendations to make things better and easier for them to access online.

Engage, Inspire
Copywriting, Customer Experience, Multimedia, Usability, User Experience Design, Web Analytics, Web Design, Web Strategy
About This Project

Being sick is never fun – this hospital wanted to ensure their patients could find the information they needed without any extra stress. To support their effort, we provided ongoing web marketing and consulting.

  • Developed a roadmap to help drive web strategy with a focus on the patient experience
  • Provided ongoing copywriting services
  • Created a new website design that leveraged patient insights
  • Delivered monthly web-analytics reporting
  • Conducted multiple usability testing sessions
  • Provided multimedia support with video subtitling
  • Supported search engine optimization (SEO) efforts
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